Business Architect - Not

I got a little ill when James Tarbell pointed out a terrible abuse of the term business architecture.  He points to a couple of, what are essentially advertisements, which include statements such as:

    Business architect [sic] is a person that initiates new business ventures or leads business innovation, designs a winning business model, and builds a sustainable balanced business system for a lasting success.

    Business architects can be found in a multitude of business settings: corporate change leaders, initiators of joint ventures, managers of radical innovation projects, in-company ventures, spin-outs, or new start-up ventures.

Although I realize the hypocrisy of it, I do hate it when buzz-phrases are co-opted in this manner.  I whole heartedly admit that we stole "engineering" and "architecture" from other fields.... but I argue that there was a serious difference in intent. 

Thanks for the afternoon laugh James.

Comments

[JT]

Thanks for the amplification! I added you to my Blogroll.
Cheers!

[James]

So how do we virtually kidnap idiots who make up such phrases...